Enabling the free flow
of digital value worldwide

KuCoin believes that technological progress will revolutionize the way we create and distribute value. One day, everyone will become involved with crypto.

No. 1In Globalization

40 MillionGlobal Users

2,725,999,27724h Trading Volume (USD)

900+Listed Tokens

Our Story

KuCoin was founded by two tech enthusiasts who, with a vision to make cryptocurrency accessible to everyone, saw the potential of blockchain early on.

It all began with Michael, a passionate coder who started programming at just 8 years old and launched his first startup at 16. In 2012, he discovered Bitcoin through his boss, Eric, and the two dove headfirst into the world of mining. However, when Michael attempted to sell some BTC on Mt. Gox—the largest exchange at the time—he quickly realized how difficult and inaccessible crypto trading was for newcomers, despite its immense potential to reshape the financial landscape.

As blockchain adoption accelerated, Michael and Eric saw its transformative power—not just for the wealthy, but for everyone—including the unbanked and underserved. In late 2013, they sat down in a café and wrote the first lines of code for what would become KuCoin—the People’s Exchange, a platform designed to break down barriers and make crypto accessible to all.

Vision

To become a globally respected technology company, driving innovation in the crypto industry.

Mission

To accelerate the adoption of blockchain and cryptocurrency by enabling the free flow of digital value worldwide.

Our Advantages

KuCoin is a leading global crypto exchange, trusted by over 40 million users across 200+ countries. We provide spot, margin, options, and perpetual futures trading, along with DeFi, lending, and mining services.

Security First

Your security is our top priority. We safeguard your assets with industry-leading protection, ensuring complete peace of mind.

Innovative Trading

We continuously evolve to meet the needs of modern traders, offering cutting-edge tools and a seamless trading experience.

Global Empowerment

Join a dynamic global community that thrives on collaboration, innovation, and financial inclusion.

KCS Ecosystem Benefits

Enjoy lower fees, exclusive rewards, and a direct stake in KuCoin’s future through our thriving KCS ecosystem.

KuCoin Roadmap

2025 Q1

KuCoin Pay: A merchant solution for seamless crypto payments

KuCoin News: Real-time market updates on Bitcoin, altcoins, and Web3 developments

2024 Q4

KuCoin launches advanced Options Trading, expanding trading strategies and risk management tools

KuCoin launches Futures Perks, a dedicated interface with exclusive promos for futures traders

KuCoin releases Futures Copy Trading, enabling real-time strategy mirroring by integrating lead trader trades

News Flash: An AI-powered news feed for smarter market insights

KuCoin Research: A new resource hub for industry analysis and project reports

KuCoin Learn and Earn: An interactive way to earn free crypto through learning

2024 Q3

KuCoin celebrates 7 years: "7rust KuCoin, Own Your Future"

KuCoin Futures introduces Cross Margin, enhancing capital efficiency

Auto-Earn: A feature to easily subscribe idle funds to Flexible Savings for stable returns

Smart Earn: A KuCoin Earn tool offering tailored recommendations based on preferences and risk levels

Trading Bot Upgrades: A revamped UI and new trading bot modes, featuring 12 automated strategies for diverse market conditions

2024 Q2

KuCoin launches GemSlot and GemPool for token listings

KuCoin releases AI Futures Trend, a new futures trading bot strategy

KuCoin Futures introduces advanced limit orders, granting users greater trading flexibility

2024 Q1

KuCard x Apple Pay: KuCoin's Visa crypto card now supports Apple Pay

Regulatory Leadership in India: KuCoin pioneers FIU compliance among global crypto exchanges

KuCoin releases Futures Martingale, a new futures trading bot strategy

2023 Q4

KuCoin unveils the KuCard, a Visa crypto card empowering the future of payments

KuCoin releases AI Spot Trend, a new spot trading bot strategy

2023 Q3

KuCoin launches Pre-Market Trading, the industry’s first OTC product

KuCoin releases Margin Grid, a new margin trading bot strategy

Ten Principles of KuCoin

Respect the Financial Market and Manage Risks

Business-Oriented & User-Centered

Set Ambitious Goals and Make Efforts in the Right Direction

Maximize Revenues and Make Every Penny Count

Be Responsible for Outcomes with a Data-Driven Mindset

Embrace Challenges and Respond Quickly to Changes

Engage in Efficient Cooperation for Mutually Beneficial Outcomes

Be Clear and Sincere in Communication

Fight Challenges Head On

Be Professional and Mature

Join Hands to Shape the Future

Join KuCoin and be part of a future built on transparency, integrity, and passion.

Enabling the free flow of digital value worldwide