Crypto adoption isn't driven by infrastructure. It's driven by culture, memes, narrative, speculation, and identity. Richard Heart already mastered that formula with HEX. One man, one narrative, no VC backing, and HEX still became one of the greatest asymmetric return stories in crypto history. PulseChain isn't suffering from lack of bridges or explorers. It's suffering from a lack of memetic ignition. Every L1 that broke out, Ethereum, BNB, Solana, AVAX did it through meme culture first, infrastructure second. Retail comes for fun, community, and upside then they discover the tech. PulseChain has elite infrastructure thanks to contributors like @HexScout But what it doesn't have right now is the cultural spark that Richard is uniquely capable of lighting. That's why PLS, PLSX, and BitcoinHEX memes (PumpTires) matter. They translate Richard's brand into the universal language of crypto: memes, virality, identity, and degeneracy, the exact fuel retail responds to. Richard's strength was never being a project manager or an operations lead. His strength is narrative, charisma, and cultural engineering, the things that actually move markets. If PulseChain is going to experience its true breakout moment, it won't be from another upgrade or another tool. It will come from the culture layer that only Richard can catalyze. Infrastructure sustains a chain. But culture ignites it. Richard built the spark before. He can do it again and the memes are the perfect ignition point.