Odaily Planet Daily reports that Jason Karsh, the new Chief Marketing Officer of the Stellar Development Foundation, said that for the crypto industry to achieve mainstream adoption, it must shift from short-term speculation and "hype cycles" toward long-term value creation, emphasizing that "get rich slow" is the key path to building trust.
Karsh noted that the industry's long-standing reliance on obscure terminology and technical jargon has widened the knowledge gap with ordinary users. He believes that cryptocurrency peaked too early in the public consciousness due to speculative hype, distorting its true value potential. He emphasized that the real opportunity lies in rebuilding the global financial infrastructure to enable more efficient movement and storage of value. The Stellar Development Foundation, which has consistently focused on payments and cross-border financial applications since 2014, is now benefiting from growing regulatory recognition of stablecoins and tokenized assets.
Karsh referred to stablecoins as the "first killer app," but noted that the general public still faces understanding barriers, suggesting they be redefined as "programmable dollars." He stated that the industry’s long-term goal is to bring trillions of dollars in assets on-chain, but the key lies in rebuilding trust simultaneously at both the product and narrative levels, rather than relying on token issuance to drive growth. He concluded that the next wave of crypto growth will come from replacing traditional financial infrastructure, not just speculative cycles—but in the short term, the priority must be achieving the foundational goal of attracting 100 million real users. (CoinDesk)