Media Kit

03/25/2026, 14:51:02

Company Profile

Founded in 2017, KuCoin is a leading global crypto platform built on trust. Renowned for its reliability, it leverages advanced blockchain technology, liquidity solutions, and user protections to ensure a secure trading environment.

Serving over 40 million users in more than 200 countries, KuCoin empowers the digital economy with innovative, compliant services, including access to 1,000+ digital assets, Web3 wallet, spot and futures trading, institutional wealth management, and crypto payments.

Its excellence is recognized by Forbes as a top crypto app and Hurun as a 2024 Global Unicorn. KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications for robust information security. In 2022, it raised $170 million total at a $10 billion valuation, affirming its stability. Building on this foundation, KuCoin further strengthened its compliance and privacy posture by achieving ISO 27701:2025 certification in September 2025, the international standard for Privacy Information Management Systems (PIMS). In October 2025, KuCoin also obtained the Cryptocurrency Security Standard (CCSS) certification, becoming the first top-10 exchange to earn this distinction and reinforcing its leadership in industry security practices.

Prioritizing compliance, KuCoin has achieved major regulatory milestones across key global markets, including becoming the first exchange registered with India’s Financial Intelligence Unit (FIU). In Australia, its subsidiary entity is officially registered as a Digital Currency Exchange (DCE) under AUSTRAC. In Europe, KuCoin EU Exchange GmbH has obtained a Markets in Crypto-Assets Regulation (MiCAR) license in Austria. Led by CEO BC Wong since January 2025, KuCoin focuses on expansion, innovation, and top-tier security, fostering a transparent and trusted ecosystem for users worldwide.

Industry Recognition

Successfully completed SOC 2 Type II certification.
Achieved ISO 27001:2022 certification for information security management.
Obtained ISO 27701:2025 certification for Privacy Information Management Systems (PIMS).
Earned the Cryptocurrency Security Standard (CCSS) certification.
Forbes Advisor named KuCoin one of the Best Crypto Exchanges for 2025, continuing its recognition from 2023 and 2024.
Awarded Best CEX by BeInCrypto in 2025.
Finder highly commended KuCoin in the 2023 Global Cryptocurrency Trading Platform Awards and named it Best Exchange in Australia in 2025.
CoinMarketCap ranked KuCoin among the Top 8 exchanges for overall performance
CoinGecko ranked KuCoin as one of the Top 10 largest exchanges globally.
CER.live ranked KuCoin No. 1 for security.
CoinGlass ranked KuCoin futures No. 4 globally.
Received the UNWWO 2025 Corporate Social Responsibility Award.
Securities.io recognized KuCoin as one of the 5 Best Cryptocurrency Exchanges.
Data Wallet named KuCoin among the Best Crypto Exchanges.
The Ascent named KuCoin Best Altcoin Exchange (2023) and Best Crypto Exchange & App for Enthusiasts (2022).
FinTech Magazine ranked KuCoin #41 in its Top 100 FinTech Companies list (2023).
Hurun named KuCoin a Top 50 company on the Hurun Global Unicorn List for three consecutive years (2023, 2024, and 2025).

KuCoin Spot

KuCoin allows users to buy and sell a wide variety of crypto instantly on its spot market.

Select and pre-display coins that have not yet been listed, enable users to explore potential coins and discover trading opportunities as early as possible.
KuCoin’s token launch platform that allows users to invest in high-potential projects at initial offering prices before open-market trading begins.
KuCoin’s launchpool where users stake crypto to earn free airdrops. To date, over 80 projects launched, 925,000+ participants, and $3B+ in total staked assets.
A task-based airdrop platform that boosts project exposure and user engagement. Users complete actions like trading, deposits, quizzes, or social media tasks to earn tickets for token rewards.
Supports asset circulation through various application scenarios, including tokenized stock trading for seamless access to U.S. equities, secure third-party custody for collateral management, and KuCoin’s credit-based trading services.
KuCoin launched HODLer Airdrops, a program that rewards KuCoin holders with token airdrops based on historical snapshots of their balances. By holding KCS or the specified tokens, users are automatically eligible for HODLer Airdrops.

KuCoin Futures

KuCoin Futures provides leveraged trading options, allowing users to speculate on the price movements of crypto without owning the underlying asset.

Beginner-Friendly, Pro-Grade: Dual interfaces (Lite & Pro) make onboarding seamless for newcomers and empower seasoned traders with advanced tools.
Lightning Listings, Up to 125x Leverage: Access 400+ fast-listed contracts with up to 125x leverage, maximizing opportunities even with small capital.
Low Fees, High Rewards: Enjoy ultra-competitive base fees, plus tiered VIP rebates.
Advanced Risk Control Systems: Smart margin use, six order types, and real-time composite pricing protect your trades and optimize precision.
Smart & Social Trading Tools: Run strategies 24/7 with bots or copy top global traders in one tap—profits made effortless.
Dual-Position Mode, More Flexibility: Hold both long and short positions in the same contract at once. Perfect for hedging, grid trading, and advanced strategies, giving you maximum flexibility and control. Start strong with Pre-Market Trading. Trade new token futures before official listing - front-run the market and capture profit opportunities early.

KuCoin Margin

KuCoin’s margin trading platform enables users to borrow funds and trade with leverage, amplifying both potential profits and risks.

Up to 10x leverage on supported trading pairs. Margin trading that supports cryptos such as BTC, ETH, and KCS.
Excellent Trading Experience: Close-all button under cross margin mode, multiple automatic modes, clear display of interest rates and order information and currency/trading pair switch feature, optimizing margin trading experience.
Margin API Pro Account: Empower high-frequency margin trading with borrowing and repaying features through API, enabling fast order execution and reduced trading latency.
Margin Trading Data Dashboard: Supports viewing of margin trading data, including margin loan rates, comprehensive risk limits for margin positions, individual risk limits for isolated margin positions, and index prices with relevant components.
Optimized User Experience: Support viewing the transferable amount and net assets. Margin loan order confirmation, displaying the total order amount and estimated fees. Support for more advanced order types.
Enhanced Options Trading: This European-style options feature allows users to close positions at any time prior, providing greater flexibility and control over their strategies; new SOL options product trading added.
Margin account profit and loss statistics: The margin account profit and loss statistics function is online, showing changes in account asset trends, profit and loss amount information.

KuCoin Earn

A suite of passive income products tailored for crypto holders:

High Yield: Pioneering staking platform that helps boost your earnings through staking profits
Multiple Staking Choices & KCS Staking: Choose from a variety of products, including BTC, ETH, USDC and USDT. Users can participate in KCS staking to earn high profits and enjoy benefits such as VIP entitlements, transaction fee discount
Crypto Lending 2.0: Support lending of 200+ crypto to earn interest and meet the borrowing needs of margin trading. APYs refreshed every hour to avoid liquidation.
Structured Products: Diverse range of innovative financial tools to assist users in earning profits from the derivatives market. Users can select structured products based on their own risk tolerance to enjoy higher annualized returns.
Auto Earn: Swiftly subscribe to Flexible Savings products, helping users efficiently shift idle funds for safe and stable asset growth
Smart Earn: Help users quickly find the right products to earn more coins, with tailored recommendations based on users' preferences and risk level

KuCoin Trading Bot

Automate your trading strategies to save time and potentially maximize profits.

Trade 24/7: Reduce Repetitive Work, Powerful, AI-powered Trading Bot to help you save time, trade 24/7 and ensure consistent profits. Copy repetitive tasks to help you easily execute trades
Easy Profit With Ready-made Strategies: Use expert trading bots with 12 trading strategies to help you earn profits with one click in different market conditions
AI-Powered: Various Spot and Futures AI trading strategies, using AI engine to swiftly capture market trends and adjust strategies to earn profits
High Yield: The margin grid strategy combines spot grid and margin trading to enable higher returns. The Futures Martingale strategy allows investors to go long or short, buy dips, or profit from potential market reversals, and use leverage to make big gains with little.
Security: User’s account is protected by industry-leading security protocols

Kia (KuCoin Intelligent Assistant)

Kia, a crypto-native AI designed to help users elevate the trading experience by offering personalized support, answering complex market queries, and guiding users through the platform with precision. This tool embodies our commitment to provide transparent, data-driven assistance available 24/7.

KuCoin Feed

Launched as an all-in-one Al-powered crypto intelligence center, KuCoin Feed aggregates real-time news, expert insights, and on-chain data into a single, actionable stream. By filtering noise and highlighting critical market movements, it empowers users to make informed decisions faster than ever before.

KuCoin Spotlight

KuCoin Spotlight is a unique token launchpad platform by KuCoin that gives investors the access to the early-stage crypto projects before they are open to the spot market. It's an opportunity to buy new tokens before they hit the secondary market. With KuCoin being a top altcoin exchange, Spotlight offers a curated selection of high-potential projects, ensuring quality through a rigorous selection process.

KuCoin Alpha

The Vanguard of On-Chain Discovery

Launched in December 2025, KuCoin Alpha stands as our premier gateway to the Web3 frontier, effectively bridging the gap between the ease of centralized trading and the explosive potential of on-chain assets. By allowing users to trade curated, high-potential early-stage projects directly within the KuCoin interface, we have eliminated the technical friction of bridges and external wallets.

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