Why did @sleepagotchi choose sleep? Sleep is a crucial health indicator linked to recovery, activity, and many other aspects of wellness. Sleeping is a daily routine, making it ideal for building a long-term engagement product. Sleepagotchi initially turned bedtime and wake-up times into a game: maintain a sleep schedule → receive rewards → upgrade your character. More importantly, sleep is just the starting point. Sleepagotchi now wants to use sleep data along with activity, recovery, nutrition, and wearable data to enable AI to generate more personalized insights. Therefore, their current direction has shifted from “Sleep-to-Earn” → “AI-powered Wellness”. Simply put: Sleep → Data → AI → Personalized Health Insights → Better Habits → Rewards