conclusions from world xyz's campaign success what they actually did: - weeks of mystery posts - a rumor about a $319m airdrop they never confirmed or denied - "send your solana address" - 2.68m views Result: > 1M users is whitelist. previously for one neobank I've reached 500K whitelist: - neobank meta - no token yet - narrative comunication no product and no token means there's nothing for people to judge yet. they fill that gap with their own expectations. and that expectation becomes the magnet that gets them to try the product, or at least apply for the whitelist. real challenge comes when users start using it