More content doesn't automatically mean better community growth If hundreds of posts contain the same message, people can easily tune them out The interesting part is what happens when contributors are given enough freedom to explain a project in their own way A technical audience may want one type of explanation, while a regular user may care about something completely different Different content can reach different people without changing the underlying product message That's why I think @TheDAOLabs has a useful direction with #SocialMining: the goal can be broader conversations, not simply a larger number of posts
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