last year i spent four months building something with a partner who had all the distribution. everything looked fair on paper. we both nodded a lot. then their priorities shifted and the whole thing just… stopped. i was the only one left holding the work. that’s the pattern i keep seeing. every pitch sounds the same: we get distribution, you get credibility we both win 
but one side controls the channel and the customers. the other side is the one who actually built it you almost never catch the imbalance while you’re still in the room then the algorithm changes, or they ship the feature themselves or you quietly stop being a priority these aren’t paranoid questions. they’re the ones that matter before you sign. ive started running the same partnership question through different models on purpose. one gets excited about the upside. another immediately flags the dependency risk. ((https://t.co/24vR4u5MCY))