$memecoin is the label on the jar, not the candy inside. The whole pitch from @thememecoincult is brutally honest: just a memecoin, then make the emptiness participatory with cult stunts, bounties and mascot lore. The notable part is that it has lasted about four months on Solana, long enough for a throwaway joke to start behaving like a recurring internet ritual. Worth watching because it treats utility as the bit—and makes attention the product.