No fight no life. No strong GTM plan, no glory! Tomorrow, I step onto the mats in Barcelona. 4 fights. Months of preparation. Months of dieting. Months of drilling. Months of intentional work for a moment that lasts only minutes. And that’s exactly how great go-to-market strategies are built. The best founders in crypto don’t just build great products. They prepare. They develop a narrative. They build community. They create distribution. They form partnerships. They earn attention before they need it. Because in 2026, great tech alone isn’t enough. If nobody knows you exist, nobody can use what you’ve built. The fight doesn’t start when you step onto the mat. It starts months before. The same is true for your GTM strategy. Curious: What are the best GTM strategies you’ve seen founders execute this year? And what are you most excited to see in H2 2026? God willing, tomorrow I’ll be a champion. And I hope many of you become champions in your industries too. If you’re building and need support with growth, partnerships, fundraising, or GTM, my DMs are open. As we say in Spain: Mañana guerra. ⚔️ #Web3 #Crypto #GoToMarket #Growth #Startups #Founder #Blockchain #BJJ