Founder Lore : 10/100 The trader who refused to play the system… and rebuilt it instead > jeff yan > didn’t follow the typical startup path > went to harvard > worked at hrt > one of the most elite trading firms in the world > but saw something early: > even at the top, you’re still inside someone else’s system > so he left and tried building in crypto too early > failed then reset completely > moved with almost nothing > started trading on his own > became one of the biggest anonymous players in crypto > built capital, edge, and independence > then watched ftx collapse > saw the same pattern again: > users giving custody > platforms controlling everything > so he stopped trading > and decided to build instead > not another exchange > but a different model > no vc , no insiders > no paid market makers > users keep custody > and access the same liquidity engine > that became hyperliquid > bootstrapped liquidity from users themselves > turned trading into infrastructure > small team, massive output > one of the most profitable systems in crypto he didn’t just build an exchange he rebuilt how markets can work without middlemen

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