Good Morning Cardano Serviceplan Group, the marketing agency who also works for companies like BMW, Netflix, Amazon, etc. has just submitted an official Marketing proposal for the Intersect Budget process. After 1.5 years of building Masumi & becoming closer & closer to Cardano, they've decided that they want to become Cardanos official Marketing partner. Some disclaimers first: 1) I am an unpaid advisor to this proposal. Yes, unpaid. I do not get any money if it wins but I've decided to give some of my time & help Serviceplan with connections into the ecosystem because I believe that professional marketing like this is very much needed in Cardano. 2) This is a joint proposal coming from multiple different agencies from inside the Serviceplan Group. Serviceplan has around 6000+ employees. The team working on this is a different team than the one working on Masumi. 3) This proposal is not a grant or some speculative investment or so. It's an actual proposal for very specific work package that will be carried out. It's the first time SP has ever done "public pitch" like this, normally they're used to pitching in front of marketing departments of large enterprises. 6 months of work went into drafting this proposal. So please be nice, even when you have criticism. :) 4) Serviceplan is the only entity that I know of from outside of Cardano that has invested a Multi-Million dollar amount into Cardano development in recent years. I'm not sure I'm allowed to say the exact number but let's just say this: If they win this proposal + the Catalyst proposals they've received for Masumi, it will still be less than what they've invested into Cardano so far. That alone should be reason to take a very serious look at this. Now about the proposal itself: The goal of this proposal is to broadly "reposition" Cardano as the Blockchain for serious business. It's specially built so it captures Leads & distributes them into the ecosystem. The main pillars that the proposal focuses on are 1) DeFi and 2) Supply Chain. Now I highly recommend everyone for read through the full proposal, I will put the link to the PDF into the comments.