Odaily Planet Daily reports that Solana has announced on X that the decentralized SocialFi platform Zora has launched Attention Markets on the Solana chain, enabling traders to trade network keywords, topics, hashtags, and trends, as well as create "Trends" before they surge and track profits and losses in real time. Zora co-founder Jacob Horne stated that currently, posting a Trend requires 1 SOL to deter spam; Trends themselves do not provide creator rewards, but "Pairs" can be created under Trends to earn creator incentives. Additionally, Zora has posted a job opening for an "Attention Economist," responsible for tracking trending movements on platforms such as TikTok, Instagram Reels, YouTube Shorts, and X.
Zora Launches Attention Markets on Solana and Hires 'Attention Economists'
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Summary
Zora has launched Attention Markets on Solana, allowing traders to bet on trending topics and track real-time profits. Users can create Trends with a 1 SOL fee to prevent spam. While Trends do not reward creators, Pairs can be added to incentivize content. The platform is also hiring Attention Economists to monitor hot topics across major platforms. This on-chain development reflects ongoing industry trends in SocialFi and attention-based tokenization.
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