According to CryptoDaily, in the crypto industry, attention is not the same as trust. While advertising can generate visibility, it does not build the credibility required to convince investors, partners, and users. Public relations, on the other hand, leverages third-party validation from credible media and industry experts to establish long-term trust. Agencies like Outset PR focus on securing tier-1 media coverage, which acts as a trust multiplier and helps shape market perception. A recent example is Graphite Network, which gained credibility through features in Forbes and VentureBeat, and expert commentary on Investing.com, thanks to a strategic PR campaign by Outset PR.
Why Crypto Projects Need PR and How Outset PR Builds Tier-1 Trust
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