BlockBeats report: On May 26, the Web3 creator marketing platform Influence360 officially launched, featuring an AI-driven KOL marketing infrastructure that enables projects to discover multilingual Web3 KOLs across platforms such as X, YouTube, TikTok, and Telegram, and execute campaigns, track data, and attribute results.
Influence360 offers features such as AI optimization, smart contract-based escrow payments, and real-time performance tracking, designed to address long-standing issues in Web3 KOL marketing—including opaque payments, lack of data accumulation, and difficulty in measuring conversion outcomes. The platform also provides a permission management system for Web3 agencies and MCNs, enabling them to place orders on behalf of creators, centrally manage pricing, and earn long-term commissions through a referral mechanism.
Dejan Horvat, Co-founder and CEO of Influence360, said that while Web3 KOL marketing has already involved substantial budgets, the industry’s infrastructure remains primitive, often preventing teams from effectively collecting data and optimizing campaign efficiency. Influence360 aims to transform every marketing campaign into a sustainably accumulated data asset.
Meanwhile, Influence360 has released the "2026 State of Web3 Influencer Marketing Report." Based on a survey of 143 Web3 KOLs across seven global regions, the report shows that over half of KOLs earn between $1,000 and $5,000 per collaboration, yet only 35% reported receiving full payment for all their partnership projects, highlighting persistent trust issues within the industry.
The report also found that 97% of the surveyed KOLs have collaborated repeatedly with the same projects; most creators prioritize evaluating team transparency, investment background, and project credibility before accepting campaigns. However, the industry still lacks robust marketing tools, reliable payment systems, and effective attribution mechanisms.