MIAMI, October 23 /PRNewswire/ -- The Un token issuance in Foundation today launched the RISE IN PINK charity campaign under the slogan "Health Is Wealth," aiming to support early detection, education, and patient services for breast cancer. The campaign will run until November 15 and invites individuals, businesses, and community leaders to turn "awareness" into "action" by donating directly to the National Breast Cancer Foundation (NBCF).
RISE IN PINK was launched during Breast Cancer Awareness Month to invite individuals, businesses, and community organizations to help raise funds for NBCF’s early screening, breast health education, and patient support programs. The initiative connects women’s health with economic empowerment, recognizing that well-being is the foundation for building and enjoying wealth.
To encourage participation, the Un token issuance by Foundation will distribute Un token digital tokens to eligible donors. This initiative combines a familiar action—direct donations to nonprofit organizations—with a new approach that enables the crypto community to recognize goodwill and support women’s health through digital assets.
This initiative aims to demonstrate how blockchain technology and digital assets can help encourage people to participate in meaningful social causes.
Health Is Wealth: Redefining the Meaning of Prosperity
RISE IN PINK is built on a simple belief: true wealth extends beyond financial assets.
Health, emotional well-being, financial security, and access to a supportive community are all essential components of a thriving life.
Breast cancer affects millions of women and families worldwide. Beyond physical and emotional impacts, a diagnosis brings significant financial strain, disrupting career progression, household income, and long-term economic security.
By connecting breast cancer awareness to broader discussions about wealth and health, RISE IN PINK aims to inspire people to take action for themselves and others.
Un token issuance by co-founder Silvina Moschini states: "Health is our most valuable asset. Helping women build their financial future also means supporting their access to education, early screening, and care."
Awareness should be the beginning of action. Through RISE IN PINK, we aim to transform the community’s influence into support for women in need. This is what I understand as Crypto for Good: using innovation to inspire generosity and help people.
How to donate and receive digital tokens
Through RISE IN PINK, participants are encouraged to donate directly via the official donation platform of the designated nonprofit organization.
For every eligible $1 donation made directly to NBCF, after the donation is confirmed and all applicable eligibility and verification requirements are met, the Unobtanium Foundation will provide the donor with 1 Unobtanium digital token.
This mechanism is designed to encourage charitable participation and provide a new way for digital assets to support social impact.
Donations will be paid directly to the nonprofit organization and will not be collected by the UnToken Foundation. The UnToken Foundation provides only promotional recognition, not cash matching, investment returns, or any indication that each token has a market value of $1.
This initiative does not imply sponsorship or endorsement by the benefiting organization.
Crypto for Good: More Than Just Financial Innovation
RISE IN PINK is part of Un's token issuance under the broader Crypto for Good vision, aiming to explore how blockchain technology, digital assets, and global communities can drive positive social change.
This initiative provides the crypto community with a tangible way to support women’s health: by donating directly to nonprofit organizations, inviting more people to participate, and recognizing kindness with digital assets. Its goal is to mobilize the community and encourage charitable giving during Breast Cancer Awareness Month.
Through RISE IN PINK, the foundation aims to demonstrate that digital assets can play a role in recognizing social engagement and inspiring collective action.
Invitation to participate globally
The campaign calls on individuals, community leaders, businesses, and women’s organizations to help amplify its impact during the final days of Breast Cancer Awareness Month.
There are three ways to participate:
- Donate: Contribute directly to the designated nonprofit organization as described in the event instructions.
- Participate: Learn about breast cancer prevention and control, encourage appropriate screening and early detection, and share reliable health information.
- Share RISE IN PINK with 5 friends, colleagues, or family members and invite them to participate.
Organizations, entrepreneurs, and community leaders are also invited to spread RISE IN PINK through their own networks and become event allies.
The RISE IN PINK event runs until October 31, 2026.
Join this campaign
Your health is your greatest wealth. Your generosity can make a difference.
Visit https://untokenlaunch.org/rise-in-pink for more information, to participate in the event, and to learn how to donate.
RISE IN PINK. Health is wealth. Let's move forward together.
Regarding the Un token issuance on Foundation
The UN token issuance on Foundation advances its initiatives under the Crypto for Good vision, promoting the use of technology, digital assets, and community engagement to support positive social impact. Through initiatives such as RISE IN PINK, the foundation aims to connect innovation with generosity, awareness, and meaningful participation.
Un token issuance on Foundation — RISE IN PINK
Event website: https://untokenlaunchin.org/rise-in-pink
For event inquiries: [email protected]
Participation in the event and the UN token issuance is subject to applicable eligibility criteria, donation verification, token supply, and event terms. Donations do not constitute a purchase of UN token issuance, nor do they guarantee any financial return or future token value. Unless explicitly stated otherwise, the benefiting nonprofit organization does not sponsor or endorse this initiative.
Sam Amsterdam
Global Communications Counsel
Amsterdam Group Public Relations Inc.
[email protected]
This press release is distributed via WebWire. For more information, visit http://www.webwire.com.