Total Mortgage Becomes the Official Mortgage Partner of the Boston Celtics

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Total Mortgage has announced a partnership with the Boston Celtics, becoming the team’s official mortgage partner. The collaboration includes the Home Assist initiative to support affordable housing in the Greater Boston area. Total Mortgage will donate $18 for every assist during the 2026–2027 regular season, with proceeds benefiting Habitat for Humanity, Inc. The partnership announcement also highlights a new token listing strategy as the company expands its community-focused programs.
CoinDesk reports:

Boston, October 19 /PRNewswire/ -- Total Mortgage today announced a new partnership with the Boston Celtics, becoming the official mortgage partner of the Boston Celtics. This collaboration brings together two institutions deeply rooted in New England, both committed to community engagement and a shared belief in continuously raising the bar.

Christopher Affinito, Chief Revenue Officer of Total Mortgage, said: “As one of the few mortgage companies in the U.S. headquartered in New England, we are thrilled to align the Total Mortgage brand with the Boston Celtics. The Celtics are one of the most legendary and successful teams in sports history. From our very first conversation with the Celtics, we immediately recognized shared values in giving back to the local communities and markets we serve. This partnership marks a milestone moment for Total Mortgage, and we sincerely believe this initiative will play a vital role in our future success and growth across New England.”

During the partnership, Total Mortgage and the Celtics will jointly create and implement the Home Assist initiative, a season-long campaign highlighting their shared commitment to and support for safe and affordable housing. As part of this initiative, Total Mortgage will donate $18 for every assist made by the Celtics during the 2026-2027 regular season, honoring the team’s 18 championships. These funds will support Habitat for Humanity, Inc. and its related programs focused on safe and affordable housing in the greater Boston area.

Ted Dalton, Chief Partnership Officer of the Boston Celtics, said: "Total Mortgage has established a strong presence in New England while consistently demonstrating a clear commitment to serving its community. We believe this partnership presents an opportunity to create meaningful initiatives for fans and the community, including the Home Assist program, which will be dedicated to supporting safe and affordable housing."

About Total Mortgage

Total Mortgage was founded in 1997 by former loan officer John Walsh. The company began with just three people, driven by a simple idea: the mortgage industry could be better—not only for the loan officers who process the loans, but also for the borrowers entrusting them with one of the most significant financial decisions of their lives.

Nearly 30 years later, Total Mortgage has grown to employ over 500 people and is licensed to operate in 46 states and Guam. Today, the company combines the resources of a national lender with the local knowledge and network on which it was built.

Total Mortgage serves first-time buyers to experienced homeowners with products including conventional loans, FHA, VA, jumbo loans, state housing loans, and specialized financing solutions. As the company continues to grow, its mission remains unchanged: to provide borrowers with more options, help them understand those options, and make the mortgage process a more personalized experience.

Total Mortgage Services
Address: 185 Plains Road, Milford, CT 06461
Email: [email protected]
Website: https://www.totalmortgage.com/

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