Tmall and JD.com clash over Double 11 strategies, hold press conferences on the same day

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Tmall and JD.com both announced their 2026 Double 11 strategies on October 15, marking the first time in the festival’s history. JD.com launched full-category in-stock sales on October 12, offering instant delivery with no deposits. Tmall began pre-sales on October 15, setting fixed prices and gifts in advance. On-chain data shows increased user activity on both platforms. Promotions will run until 11:59 PM on November 11. On-chain analysis suggests early engagement may influence final sales outcomes.
CoinDesk reports:

IT Home, October 12 news: According to Sina Tech today, both Tmall and JD.com have scheduled their 2026 Double 11 press conferences for the same day, October 15. It is uncommon in Double 11 history for both platforms to reveal their major promotion strategies on the same day.

The report states that JD.com chose to launch early, officially beginning full-category spot sales at 8:00 PM on October 12, emphasizing immediate shipment without requiring customers to wait for deposit or final payments. Taobao, on the other hand, started its pre-sale at 8:00 PM on October 15, offering price locking and guaranteed bonuses in advance. Both platforms' promotions will continue until 24:00 on November 11.

IT Home found that JD has officially announced that the JD Double 11 event will begin on October 12 at 8:00 PM; Tmall has officially announced that pre-sale reservations for zero-down payments will start on October 15 at 8:00 PM, and the official Tmall Double 11 sale will begin on October 20 at 8:00 PM.

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