Strive CEO Reiterates Bitcoin Bull Market Has Just Begun

Huo Xing Finance reports that on August 25, Matt Cole, CEO of Strive (ticker: ASST), a U.S. Bitcoin treasury company, reiterated that the bull market has only just begun. He stated that although ASST’s stock price hit its bear market low in February 2026 amid extremely pessimistic external sentiment, the Strive team’s long-term conviction has never wavered. We fully understand the value of the Bitcoin we hold. Executives and directors have increased their equity stakes with real capital, and some board members have joined the company full-time—this strong internal alignment and execution capability laid the foundation for the performance gains over the subsequent six months. Even during the toughest period, a group of steadfast shareholders supported the company, and Strive will not forget them. Although the stock price has surged and market sentiment is now upbeat, the team’s core focus remains unchanged: the Bitcoin bull market has only just begun—continue to go all in. Yesterday, Strive announced that last week it purchased 1,110 Bitcoin at an average price of approximately $73,409, a significant increase compared to previous weekly purchase volumes. As of August 21, Strive holds a total of 21,356 Bitcoin, along with 505,000 shares of preferred stock in Strategy (STRC) with a fair value of approximately $48.57 million, and about $171.9 million in cash.