Strive CEO Announces Plan to Reannounce Bitcoin Purchase

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Strive CEO Matt Cole shared a Bitcoin news post on social media, hinting that the company will reannounce a new Bitcoin purchase next week. On October 5, 2026, Cole revealed that Strive had purchased 2,000 BTC at $84,422 each, totaling $169 million. The purchase brings the company’s total Bitcoin holdings to 29,462 BTC. This move follows a similar strategy employed by Michael Saylor. Bitcoin analysis suggests such corporate purchases could influence market sentiment.

Mars Finance reports that on October 11, Matt Cole, CEO of Bitcoin treasury company Strive, followed Michael Saylor’s example by sharing information related to the Bitcoin Tracker, stating “Think ₿igger,” hinting at an announcement next week regarding further Bitcoin purchases. Previously, on October 5, Matt Cole disclosed that Strive acquired 2,000 BTC at an average price of $84,422 per coin, totaling approximately $169 million, increasing the company’s total Bitcoin holdings to 29,462 BTC.

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