Strategy to Fund 'Trump Accounts' with $250/yr and $1,000 Match for 2025-Born Kids

Strategy will add a family-focused benefit: $250 a year into “Trump Accounts” for eligible children of its U.S. employees, expanding employee perks beyond its primary Bitcoin treasury activities. The Bitcoin-focused company announced Aug. 5 that it joined the Invest America Business Pledge and will deposit $250 annually for each eligible child under 18. For children born on or after Jan. 1, 2025, Strategy will also make a one-time $1,000 contribution to match the federal pilot program’s initial Treasury seed payment. CEO Phong Le framed the move as a way to boost long-term saving and financial education for American families. What are Trump Accounts? Formally known as Section 530A accounts, these are tax-deferred investment accounts for children that typically invest in low-fee funds tracking the S&P 500 or similar U.S.-equity indexes. Under the federal pilot, U.S. citizen children born between Jan. 1, 2025, and Dec. 31, 2028, will be eligible for a $1,000 Treasury deposit if they have a Social Security number and an account election submitted on their behalf. Kids outside that birth window can still have accounts opened before turning 18, but they won’t receive the federal seed payment—Strategy’s $250 annual contribution, however, will apply regardless of birth year. Employers, family members and other authorized parties can add funds to these accounts within federal limits and tax rules. The structure is designed to give children long-term exposure to U.S. equity markets while restricting access during childhood. Strategy stressed the program won’t start until the Treasury and IRS issue final implementation guidance and the necessary payroll, custodial and recordkeeping systems are in place. The company said it will provide enrollment instructions to workers before contributions begin and noted that the $250 annual payments and the matching $1,000 are corporate commitments until the federal rules and infrastructure allow deposits. Strategy joins other employers such as Coinbase, Goldman Sachs and Morgan Stanley that have pledged contributions to the program. The employee benefit announcement comes as investors watch Strategy’s active Bitcoin management. Between July 27 and Aug. 2, the company sold 1,638 BTC for about $104.73 million after fees, at an average price near $63,957 per coin. Roughly $52.4 million of the proceeds covered preferred-stock dividends and about $52.3 million went to repurchases of STRC preferred shares. After that sale, Strategy reported holding 842,138 BTC acquired for $63.51 billion, at an average cost of $75,419 per coin. Blockchain analytics account Lookonchain later flagged a separate transfer of 1,030 BTC (about $66.14 million) from wallets linked to Strategy; the company has not confirmed that movement was a sale, noting such transfers can reflect custody changes, internal restructuring, or settlement activity without a change in ownership. No firm start date has been set for the employee contribution program; its launch hinges on final federal guidance and the availability of systems allowing employers to deposit into Trump Accounts. Strategy says it will share enrollment details with eligible employees once those pieces are in place.