Bitcoin was sold between July 27 and August 2, and the transaction was disclosed in the company’s report filed with the U.S. Securities and Exchange Commission (SEC).
The average selling price of one Bitcoin was $63,957. After the transaction, Strategy's balance remained at 842,138 Bitcoin, and the company's fiat currency reserve, according to the report, increased to $4 billion.
Since 2020, the company has invested $63.51 billion in cryptocurrency at an average purchase price of $75,419 per coin. Since then, until this year, Strategy sold Bitcoin only once, in 2022. In 2026, this marks the company’s third sale of the first cryptocurrency: at the end of May, Strategy sold 32 Bitcoin, and in early July, it sold 3,588 BTC. Company CEO Michael Saylor has repeatedly stated that Strategy would not sell Bitcoin until the price of the first cryptocurrency drops to $8,000. After the first sale in May, Saylor promised that the company would buy 10–20 Bitcoin for every one sold.
Over the past week, Strategy also sold 3,011,361 ordinary shares of MSTR for approximately $290.6 million. A portion of the proceeds, $250 million, was used to repurchase STRC shares.
STRC shares showed almost no reaction to the news of the new Bitcoin sale: pre-market trading saw the shares rise 0.38% to $89.46, remaining significantly below their par value of $100. Earlier this week, company CEO Phong Le affirmed the company’s intention to regularly repurchase STRC shares until their price reaches par value. A week earlier, the company completed its first buyback, purchasing 288,930 STRC shares for $25 million.
At the end of July, Strategy reported a net loss of $8.2 billion for April–June. For comparison, during the same months last year, the company recorded a profit of $10 billion. The primary cause of the losses was unrealized, so-called paper, losses due to the decline in Bitcoin, whose price fell 40% below last year’s level.