Strategy, the company that turned corporate Bitcoin accumulation into a personality trait, just parted ways with 1,637 BTC. That brings its total stash down to 842,138 Bitcoin, a number that still makes it one of the largest corporate holders of the asset on the planet.
The sale is modest by Strategy’s standards. But it’s part of a pattern that’s worth paying attention to, especially when paired with the company’s Q2 disclosure of an $8.32 billion loss on its digital asset positions.
The buy-sell balancing act
Here’s the thing about Strategy’s Bitcoin activity in 2026: the selling barely registers compared to the buying. Year-to-date, the company has purchased 174,895 BTC while selling just 3,620 BTC. That’s a net increase of roughly 25% in total holdings since the start of the year.
As of July 6, 2026, Strategy’s reported holdings stood at approximately 843,775 BTC, with a cumulative average purchase price of $66,384.56 per coin. The latest sale of 1,637 BTC trimmed that figure to the current 842,138 BTC.
An $8.32 billion problem
Strategy’s Q2 results revealed an $8.32 billion loss related to its digital asset holdings. The losses came from selling Bitcoin below what the company originally paid for it.
The company formerly known as MicroStrategy rebranded to Strategy precisely to signal its evolution beyond a traditional software business into a Bitcoin-first treasury operation.
What this means for the broader market
The company’s holdings have at times surpassed those of significant Bitcoin exchange-traded funds.
Investors tracking Strategy’s stock should watch the gap between the company’s average acquisition cost of $66,384.56 and Bitcoin’s current market price. When Bitcoin trades below that average, every additional sale locks in a realized loss. When it trades above, the entire thesis looks vindicated. That single number, $66,384.56, is arguably the most important figure in corporate crypto right now.
With 842,138 BTC on its books, the company has plenty of room to maneuver, but also plenty of exposure if prices move against it.