SpaceX AI Team to Live Stream Building a Company in Three Days Using the Grok Bot

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AI + crypto news: The SpaceX AI team, led by Elon Musk, will host a three-day live stream from September 15 to 17, 2026, demonstrating how to build a company using the Grok Bot. The event will cover business planning, product design, and engineering execution, including roles such as product management, sales, and marketing. Crypto news outlets are already highlighting the event as a major showcase of AI-driven business development.
Elon Musk’s SpaceX AI team has announced a three-day live event from September 15 to 17, showcasing how they used the Grok Bot to build a business plan from scratch, define product features, and complete real engineering work to turn concepts into an operational business. The livestream will run daily from 8:30 to 18:00, covering all aspects including engineering development, product management, sales, customer service, and marketing. The team will demonstrate Grok Bot’s end-to-end application—from writing the first line of code to achieving customer success—and share specific use cases tailored to each functional role.

Author and source: AIBase

Elon Musk's SpaceX AI team has announced a three-day live event from September 15 to 17 local time, showcasing how team members use the Grok Bot to transform an idea and a blank slate into a business plan, define product features, and complete actual engineering work to turn concepts into operational businesses.

This live stream will run from 8:30 AM to 6:00 PM daily, with the team demonstrating the process from product conception to engineering development in real time, and featuring department-specific sessions to showcase how Grok Bot operates across various stages of the business.

On the schedule, September 15 is Day 1, featuring an introduction to the Grok Bot, engineering development, product management, and founder sessions; September 16 focuses on sales engineering, sales, sales development representatives (SDRs), and customer support; September 17 covers marketing operations, post-sales, and marketing sessions.

During the event, the SpaceX AI team will also demonstrate how Grok Bot participates in every step, from writing the first line of code to helping customers succeed, and share specific use cases tailored to various roles.

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