Solana’s official X account posted a redesigned image of Ferrari’s new Luce EV in the blockchain’s signature purple-to-teal gradient, captioning it “Fixed it.” The post landed hours after Ferrari unveiled the Luce in Rome as RACE stock fell more than 6% on the day.
The fix was aesthetic rather than mechanical. Solana rebranded the car in its own colors, a playful flex that positioned the protocol as a cultural presence alongside one of the world’s most recognizable car brands.
Ferrari’s $640,000 Electric Debut Falls Flat With Investors
Ferrari unveiled the Luce, Italian for light, in Rome on May 25. The four-door, five-seat car is the Maranello brand’s first all-electric production model. It was developed with LoveFrom, the design collective led by former Apple chief design officer Jony Ive and designer Marc Newson.
The Luce runs four electric motors producing more than 1,000 horsepower. Top speed exceeds 310 kph, with a claimed range of more than 500 kilometres on a 122kWh, 800-volt battery. Ferrari filed more than 60 patents connected to the vehicle.
CEO Benedetto Vigna called the Luce “the result of five years of work.” Priced at €550,000 (roughly $640,000), deliveries are expected in the fourth quarter of 2026.
Investors Unmoved by Ferrari’s Electric Pivot
Shares in Ferrari NV fell more than 6% in Milan trading on the day of the reveal. Analysts flagged the vehicle’s unconventional design and its strategy of targeting buyers new to the brand as risks to the company’s premium valuation. Ferrari has been courting younger audiences on multiple fronts, including Ferrari’s European crypto payments rollout, though the Luce’s market reception suggests the repositioning carries near-term costs. Research has shown luxury brands risk youth market share without deeper digital-native strategies.
Solana’s Brand Flex
The Solana account on X shared an edited image of the Luce in Solana’s signature purple-to-teal gradient alongside the caption “Fixed it.”
Solana (SOL) is a blockchain network that competes primarily on transaction speed, and the post played directly on that reputation by implying the protocol had already outpaced Ferrari’s Q1 network activity in the one metric the Italian automaker has always owned. The post fits a broader pattern of blockchain projects adopting consumer brand playbooks to build cultural relevance beyond their core user base.
The stunt adds to Solana’s public narrative at a time when Solana whale selling pressure and institutional repositioning remain points of focus for analysts. Solana’s May price outlook reflects both the project’s expanding profile and the broader volatility facing crypto markets.
Ferrari confirmed it will continue selling six-, eight-, and twelve-cylinder models alongside the Luce, leaving the long-term investor case for its electric pivot still to prove out.