Six Flags Entertainment shares hit seven-year lows Tuesday as news spread of a roller coaster rider's death Monday at Six Flags Over Georgia. Six Flags shares fell 16.5% to $9.96 on Tuesday, the lowest level since December 2009. Six Flags shares are down 35% year-to-date in 2026.
CNN reported that a 42-year-old man died Monday while riding the Goliath roller coaster at the Georgia theme park. CNN reported that the victim fell from the roller coaster and hit the car three times before falling onto a nearby attraction's roof. Cobb County Police Department's Major Crimes Unit said preliminary witness and employee interviews indicated that the victim was ejected and struck other patrons before falling beneath the attraction. Police found the man unresponsive and not breathing.
The theme park was evacuated Monday, and current plans call for reopening Friday. Spokesperson Sara Gorgon said the park currently opens only on weekends but had opened Monday because of the holiday. Goliath and similar rides were closed at other Six Flags theme parks across the country. Switzerland-based Bolliger & Mabillard manufactured Goliath, a hyper coaster-style ride. Bolliger & Mabillard said the company was actively investigating the accident. CNN reported that the death came several weeks after Six Flags Magic Mountain in California closed X2 following a CNN investigation reporting injuries and deaths from that ride.
The death could complicate Jana Partners' push for a sale of Six Flags. Jana Partners previously teamed up with NFL player Travis Kelce and other investors to take a stake representing around 9% of the company. Jana Partners took an initial stake of 4,049,940 shares in the third quarter of 2025. Jana Partners' stake was worth an estimated $117.6 million at the end of that quarter, out of $200 million invested by the announced group. The activist investment followed a significant stock-price decline since Six Flags merged with Cedar Fair in 2024.
Jana Partners sought board changes, the chairman's departure, changes to financial guidance and consideration of a company sale. Jana Partners secured the chairman's replacement in March 2026. Six Flags sold seven properties for $331 million in March 2026. Six Flags separately named Kelce a brand ambassador in March. The 2026 partnership covers social content and use of Kelce's name, image and likeness in broadcast, streaming and in-park marketing. Jana Partners again pushed for a sale of the entire company in September.
The man's family and anyone else injured Monday will likely pursue legal challenges. Witnesses could also pursue legal claims involving emotional distress. A company or private equity investor is unlikely to acquire Six Flags until those legal challenges develop because current liability amounts are difficult to estimate.
Six Flags Stock Hits 7-Year Low After Roller Coaster Death
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Summary
Six Flags stock hit a seven-year low as TA for crypto traders noted sharp declines in risk-on assets. Shares dropped 16.5% to $9.96 after a rider died on the Goliath roller coaster at Six Flags Over Georgia. The park closed temporarily, shaking investor confidence. Jana Partners, which holds a 9% stake with Travis Kelce, had been pushing for a sale. The firm sold seven properties for $331 million in March 2026. Support and resistance levels for the stock remain unclear amid the crisis.
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