Side has joined HouseCanary's Google Listings program.
Listings from the ninth-largest real estate brokerage network in the U.S. are now directly displayed in Google mobile search.
San Francisco, October 20, 2026 /PRNewswire/ — HouseCanary, a provider of real estate intelligence and valuation platforms for financial institutions and real estate professionals, today announced that Side has joined the Google Listings Program. Under the agreement, listings from Side’s brokerage network, spanning 19 states and more than 600 partners, will be displayed on Google mobile search in enabled markets.
When consumers use Google Mobile Search to look for homes in markets where Side's brokerage network is active, listings from Side appear in a carousel at the top of the search results. Each listing displays basic property details and the listing brokerage information, and consumers can click to access a detailed page for more home information, the listing agent’s name, and a one-tap contact button.
Chris Rediger, CEO of HouseCanary, said: “We’re thrilled to see brokerage companies like Side taking proactive steps to secure nationwide exposure for their partners’ listings. We’re also eager to help more brokerages adopt similar initiatives to make listing acquisition more widespread—this was one of the key motivations behind developing this program.”
Guy Gal, Co-founder and CEO of Side, said: "At Side, we are always looking for ways to expand the tools and opportunities available to our partners. We want them to have as many options as possible, so they can run their businesses the way they want."
The Google Listings Program launched in early 2026 and will expand to all eligible U.S. markets this fall. The program is powered by HouseCanary, which has agreements with MLSs across the country to deliver their brokerage members' property listings to Google.
HouseCanary also partners directly with brokerage firms like Side by participating in their MLS, integrating their listings into the program. Listings within Side’s brokerage network are accessible through My State MLS, which serves brokerage members nationwide. Under the agreement, agents from Side’s brokerage partners will also receive complimentary access to HouseCanary’s agent-facing AI platform, which features CMA, advertising management, and property intelligence capabilities.
In addition to My State MLS, the MLSs participating in the Google Listings Program include ARMLS, Bright MLS, California Regional MLS, IRES MLS, Permian Basin Board of Realtors, REcolorado, and San Diego MLS.
Brokerage firms wishing to have their listings appear in this project can join an MLS already participating, or encourage their local MLS to participate. For more information about the project and how to get involved, visit housecanary.com/google or email [email protected].
About HouseCanary
HouseCanary is a national real estate brokerage firm offering a premier real estate intelligence platform. Financial institutions use the platform to value, appraise, and underwrite transactions; real estate agents, loan officers, and investors use it to price and market homes, covering over 136 million properties across the United States. For more information, visit housecanary.com.
About Side
Side is the operating platform for over 600 of America’s top real estate firms. Brokerage owners, leading teams, and agents partner with Side to build and grow their businesses under their own brand, while Side handles back-office operations. By combined sales volume, Side ranks among the top ten brokerages in the U.S.; according to RealTrends data, its individual agents lead the nation in productivity. The company states that, in an industry filled with uncertainty, its partners gain certainty and the freedom to focus on clients and growth.