Scientific Games to Showcase the Player Journey Experience at the 2026 World Lottery Summit

CoinMarketCap reports:

The Powering Possibilities zone will bring together new games, digital experiences, and retail technologies to demonstrate how to connect gaming experiences across channels.

Atlanta, November 2 /PRNewswire/ -- Scientific Games will showcase its latest games, technologies, and services at the World Lottery Summit in Sydney from November 9 to 12, demonstrating how player insights and innovation come together to create an interconnected omnichannel experience.

The World Lottery Summit will be held at the Sydney International Convention Centre in Australia, bringing together lottery executives, product managers, and technicians from over 75 countries.

The Powering Possibilities booth of this global lottery company will showcase instant ticket innovations, featured products, and licensed brands, along with digital games, loyalty programs, CRM, player marketing, and retail technology. Attendees will learn how these products work together to help players discover, purchase, and engage with games across retail and digital channels, and stay connected beyond a single purchase.

Beth Bresnahan, Chief Communications and Brand Officer at Scientific Games, said: “Our innovation begins with understanding players and creating games and experiences that engage them. At WLS, we’ll demonstrate how these ideas come to life across retail and digital channels, helping lottery organizations build stronger player relationships and create new opportunities for responsible growth.”

Visitors to the Powering Possibilities exhibit will learn about new games, digital experiences, and retail technologies, as well as how data and analytics are used to guide game development, personalize interactions, and help lottery organizations optimize player experiences across channels. Highlights include:

Innovative instant ticketing
Pop N' Paks, Advent calendars, and featured scratch cards offer interactive prize-reveal experiences, while foil stamping and holographic enhancements, along with PlayPak packaging, provide new ways to present and experience instant tickets.
Scratch Connect extends physical scratch tickets into digital formats, offering more entertainment and additional chances to win, while helping lottery organizations introduce players to loyalty programs and build connections beyond retail purchases.
Authorized Brand
Scientific Games provides over 100 licensed brands to lottery operators and develops omnichannel gaming experiences through extensive consumer research. Highlights on WLS include FAST & FURIOUS, FRIDA KAHLO, MONOPOLY, and UNO, spanning various retail and digital game formats; SG Studios will also launch a new MONOPOLY eInstant game.
Digital games and player interaction
Scientific Games' digital game portfolio supports over 10 languages, combining innovative mechanics, diverse themes, and licensed brands to cater to varying player preferences.
Loyalty and CRM solutions leverage real-time data and personalized communication to connect offline and online interactions and strengthen player relationships. The company’s agency services support these connections through creative development, production, and media campaigns.
Retail technology
Scientific Games' retail product portfolio helps lottery organizations and retailers expand player choices, enhance the purchasing experience, and improve operational efficiency.
The SCiQ ecosystem modernizes instant ticket sales and inventory management by integrating digital menu boards, store-level sales insights, and secure shipping features. The WAVE series of cashier terminals deliver fast, convenient service across a variety of retail environments.
Powered by SCiQ, PlayCentral kiosks deliver personalized game recommendations through GameChoice, AI, and advanced analytics, ideal for traditional retail and social settings. The new ScreenPlay digital instant-win games bring animated gameplay to kiosks, creating opportunities to expand into new environments.

Scientific Games states that it is the world’s largest lottery operator, the fastest-growing lottery systems provider, and a leading global provider of iLottery solutions, digital lottery games, mobile applications, player loyalty programs, and customer relationship management initiatives.

About Scientific Games

Scientific Games is a global leader in retail and digital products, technology, analytics, and services that create profit for government-run lottery and sports betting programs. From enterprise-grade gaming platforms to entertainment experiences and innovative retail and digital solutions, the company enhances the gaming experience every day. It is an industry pioneer in instant tickets, data analytics, retail solutions, and iLottery. Since 1973, Scientific Games has built trusted partnerships, responsibly advancing the industry through continuous innovation, outstanding performance, and unwavering security. For more information, visit scientificgames.com.