Salesforce announced Monday that Salesforce signed a definitive agreement to acquire Loops, an AI-powered analytics platform, to expand Tableau's AI capabilities. Media reports value the deal at approximately $30 million. Salesforce did not disclose the financial terms. Salesforce expects the transaction to close in early November during fiscal 2027, subject to customary closing conditions.
Loops uses machine learning to monitor business performance, explain changes in key metrics and identify opportunities for improvement. Loops can operate through Slack and email, allowing users to monitor key performance indicators, detect unusual trends and identify factors driving business changes. The acquisition aims to strengthen Salesforce's AI-driven analytics strategy by helping businesses understand performance trends and identify actions based on business data. Salesforce plans to integrate Loops' technology and specialized talent into Tableau after the acquisition closes.
Mark Recher, executive vice president and general manager of Tableau, said the technology would help customers identify factors affecting business performance and act on insights faster. Loops CEO and co-founder Tom Laufer said the combination would make Loops' analytics technology available to a broader customer base. Salesforce held $8.3 billion in cash and cash equivalents as of July 31.
Separately, Bank of America upgraded Salesforce from Underperform to Buy on Monday. Bank of America raised its price forecast from $160 to $285. Analyst Tal Liani cited improving AI growth prospects and reduced concerns that AI-powered tools could replace traditional enterprise software platforms. Liani said Salesforce's Agentforce platform and broader AI strategy could strengthen customer reliance on Salesforce's software. Salesforce's Agentforce annual recurring revenue reached $1.5 billion in the fiscal 2027 second quarter, up more than 240% year over year.
Salesforce stock carries a Buy rating with an average price forecast of $279.04. Citizens assigned Salesforce a Market Outperform rating with a $315 price target on September 18. Stephens & Co. assigned Salesforce an Equal-Weight rating with a $289 price forecast on September 18. Benzinga Pro data showed Salesforce shares rose 0.48% to $235.05 during premarket trading on Tuesday.
Salesforce Acquires AI Startup Loops for $30M to Enhance Tableau's Analytics
BenzingaShare
Summary
Salesforce announced it will acquire AI startup Loops for $30 million to boost Tableau’s analytics. Loops uses machine learning to track business performance and find growth areas. The deal is set to close in early November 2027. Bank of America upgraded Salesforce to Buy and raised its price target to $285. This AI + crypto news highlights Salesforce’s push into smarter data tools. Crypto news shows big firms are investing in AI-driven platforms.
Source:Show original
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of KuCoin. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information.
Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. For more information, please refer to our Terms of Use and Risk Disclosure.