RUM Group, the parent company of video platform Rumble, added 82.32 BTC to its balance sheet during the second quarter of 2026, bringing its total Bitcoin stash to 293.14 BTC. That pile was worth roughly $17.2 million as of June 30, 2026.
RUM Group entered Q2 holding 210.82 BTC and exited with nearly 40% more coins in the vault.
From video platform to Bitcoin holder
RUM Group first announced its Bitcoin treasury strategy back in November 2024, setting an initial target of $20 million earmarked for purchases. The company got to work early in 2025, scooping up approximately 188 BTC at an average price of around $91,000 per coin.
With $203.3 million in cash and cash equivalents on hand, and total liquidity of $220.5 million, Bitcoin represents a relatively small but deliberate slice of its overall treasury. The $17.2 million in Bitcoin amounts to less than 8% of total liquidity, a conservative allocation that leaves plenty of room for further accumulation if the board chooses to push toward or beyond its original $20 million target.
Revenue growth and the Northern Data deal
Q2 2026 revenue hit $40.4 million, a 61% increase compared to the same quarter a year earlier.
A major catalyst for that growth trajectory arrived on June 17, 2026, when RUM Group closed its acquisition of Northern Data. The deal created a new AI infrastructure unit within the company, positioning RUM Group as a hybrid entity straddling video content, AI compute, and a Bitcoin treasury.
The corporate Bitcoin treasury trend
The company already operates a non-custodial wallet system that enables Bitcoin tipping and stablecoin transactions for creators on the Rumble platform, meaning Bitcoin isn’t just a line item on the balance sheet but is woven into the product itself.
A $17.2 million Bitcoin position inside a company with $220.5 million in total liquidity keeps the vast majority of corporate capital in traditional liquid instruments. If Bitcoin were to drop 50% tomorrow, RUM Group would lose roughly $8.6 million in value on paper.
What to watch going forward
The $20 million initial target that RUM Group set in November 2024 is now within striking distance. At current valuations, the company’s 293.14 BTC position is already worth $17.2 million.