Retail investors bought $27 billion worth of NVIDIA over the past year, leading the 'Magnificent Seven'.

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Retail investors have invested $27 billion into NVIDIA (NVDA) over the past year, making it the most popular choice among the 'Magnificent Seven.' A similar trend has emerged in crypto value investing, with retail buying surging more than fourfold since October 2025. Tesla (TSLA) followed with $15 billion in purchases, while Microsoft (MSFT) attracted $90 billion. Apple (AAPL) experienced a $50 billion net outflow, the only negative among the seven. Market-making strategies remain critical as retail flows shift rapidly among the top names.
ME AI message, on August 16, The Kobeissi Letter reported that retail investors collectively purchased approximately $27 billion worth of NVIDIA (NVDA) stock over the past year, ranking first among the "Big Seven" U.S. tech stocks. Since October 2025, retail buying of NVIDIA has more than quadrupled. During the same period, Tesla (TSLA) ranked second with approximately $15 billion in retail purchases, while Microsoft (MSFT) received about $9 billion in retail buying. In contrast, Apple (AAPL) saw approximately $5 billion in net retail selling over the past year, making it the only company among the "Big Seven" to experience net retail outflows. For retail investors, NVIDIA remains the primary AI-related trading target. (Source: MLion)
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