Huo Xing Finance reports that on November 3, QuestMobile released the "China Mobile Internet Autumn Major Report." As of September 2026, the monthly active user base of China’s mobile internet reached 1.281 billion, a slight year-over-year increase of 0.9%; average monthly usage time per user was 189.8 hours, up 6.5% year over year. Short-form video dramas and short videos were the primary drivers of usage time growth, contributing 111.5% to the overall increase as of September 2026. In that month, the net increase in total usage time for short-form video drama and short video apps reached 13.329 billion hours and 5.717 billion hours, respectively, ranking as the top two categories in usage growth. AIGC contributed a net increase of 978 million hours, while total usage time for online video declined by 1.38 billion hours during the same period. In terms of user numbers, the top three apps within the Douyin ecosystem in September 2026 were Douyin, Hongguo Free Short Dramas, and Doudou, with deduplicated total user counts of 1.029 billion, 430 million, and 419 million, respectively—Hongguo has surpassed Doudou. A year earlier, the top three were Douyin, Jinri Toutiao, and Douyin Express. The user base for short-form video dramas grew from 10 million to 400 million in less than three years, with a compound annual growth rate of 443.1%. Douyin, Kuaishou, and their respective Express versions hold the top four positions in the short video industry and continue to grow. Specifically, in September 2026, Hongguo Short Dramas had 430 million monthly active users, while Hongguo Comic Dramas reached 78.83 million—a year-over-year increase of 268.7 times. The newly launched Lvpaoao Short Dramas reached 156 million monthly active users by the end of September. Hema Theater app had 30.8 million monthly active users in September, a 40.3% year-over-year decline; all top ten short drama mini-programs surpassed Hema Theater in user volume, with Lianqu Short Dramas and Xilan Theater at 75.17 million and 45.67 million respectively. According to iMedia Research, China’s micro-short drama market size was RMB 50.44 billion in 2024, reached RMB 67.79 billion in 2025, and is projected to reach RMB 79.33 billion in 2026.
Red Fruit Free Short Drama Surpasses DouBao with 430 Million Monthly Active Users in September 2026
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Summary
Red Fruit Free Short Drama reached 430 million monthly active users in September 2026, surpassing DouBao’s 419 million, according to QuestMobile. The app became the second most active in the ByteDance Group, behind Douyin. Value investing in crypto remains a key strategy as market participants monitor support and resistance levels on user-driven platforms. China’s mobile internet user base reached 1.281 billion, with short drama and video apps leading growth.
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