Pokemon Trading Cards Market Reaches $10–15 Billion as Blockchain Project Explores Tokenization

iconKuCoinFlash
Share
This is the logo of the coin.
BTC
$63,522.90-1.09%
AI summary iconSummary
Blockchain news: The Pokémon trading card market is now valued at $10–15 billion, with long lines forming at Costco for new releases. A Pikachu Illustrator card sold for $16.5 million through Logan Paul. Deadstock, a blockchain project from ATH Labs, is tokenizing high-grade cards to enhance liquidity. Despite these efforts, the project faces challenges competing with eBay. Sales through major retailers indicate the market has outperformed both the S&P 500 and Bitcoin in recent months.

Odaily Planet Daily report: The Pokémon trading card market is currently valued at approximately $1 billion to $1.5 billion, driving long queues at retailers like Costco. A single Pikachu Illustrator card owned by Logan Paul once sold for $16.5 million.

Sales from major retailers like Target and Walmart, along with eBay’s $26.2 billion in trading card sales in 2025, demonstrate that trading cards have become a significant alternative asset class, recently outperforming the S&P 500 and Bitcoin.

The blockchain startup Deadstock, launched by ATH Labs, is attempting to tokenize high-grade cards and store them in a vault to address issues of fragmented trading and slow transaction speeds in the market. The project still faces liquidity challenges and the network effect advantages of existing platforms like eBay. (CoinDesk)

Source:Show original
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of KuCoin. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. For more information, please refer to our Terms of Use and Risk Disclosure.