Paybis, a cryptocurrency exchange platform and custodial services company, has compiled new data showing that more than three-quarters of its business-to-consumer (B2C) activities are driven by returning customers. The company disclosed this information to Finbold on Monday, April 20.
Although cryptocurrencies have long been regarded as part of the financial mainstream, debates about user churn and the transient nature of retail participation continue. Paybis believes new statistics suggest this pattern may be shifting.
For Paybis, 2026 marks its 12th anniversary, during which nearly 7 million users on the platform are demonstrating significant shifts in user behavior. Notably, in 2017, nearly 73% of the platform’s B2C transaction activity came from new users, whereas by 2026, over 76% of transaction activity is driven by returning customers.
An increasing number of traders are returning to the cryptocurrency market.
Management believes this trend can be attributed to the platform's maturity and ongoing focus on simplifying the purchasing experience.
For example, improvements such as a three-step purchasing process, support for 22 global payment methods, and a strong emphasis on trust were introduced during the same period, and despite industry reports indicating weak user retention, these enhancements still drove repeated user engagement.
“Over the past 24 months, we have driven significant innovation through our Ramp solutions and stablecoin bulk payment features.” Co-founder and CBDO Konstantins Vasilenko told Finbold.
Since its founding, Paybis has obtained licenses and registrations in the United States, Canada, the European Union, and the United Kingdom, demonstrating how far the industry has evolved from its experimental origins.
The company's growth is also reflected in its trading volume. Specifically, Paybis processed nearly $2.4 billion in transactions over the past 12 months, bringing its total trading volume to over $5.4 billion. Among the most notable fund flows are those involving stablecoins, with Tether accounting for approximately $1.8 billion (USD) and USD Coin (USDC) in transactions over the past year.
Institutional demand for cryptocurrencies has also not ceased.
Finally, Paybis has also observed similar positive trends in its business area. The company states that since launching its business-to-business (B2B) services in 2023, its use cases have become more stable and practical.
In fact, over the past year, Paybis has processed $2.29 billion in commercial transactions and currently serves 624 companies worldwide, committed to eliminating traditional payment friction and addressing high bank fees.
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