Integrate AI-driven production, enterprise-grade media models, and distributed video delivery capabilities to help media companies, streaming services, and brands extract greater value from their content.
Las Vegas, October 27, 2026 /PRNewswire/ -- At Oracle AI World, Oracle today announced the launch of Oracle Media Fabric, an integrated platform designed to help media companies, streaming services, and brands reduce content production time and costs while scaling the distribution and streaming of high-quality video and delivering more personalized experiences for audiences. The platform brings sophisticated content creation and streaming capabilities—previously available only to large, proprietary streaming platforms—to creators of all sizes. By connecting AI-driven creative tools with a next-generation video delivery infrastructure built on open standards, Oracle Media Fabric enables targeted advertising, customized programming schedules, and shared viewing experiences centered around what audiences care about.
"Content creation and content distribution to audiences were once separate processes," said Oracle CEO Clay Magouyrk. "With Oracle Media Fabric, we integrate content creation with streaming and leverage AI throughout the entire production and distribution workflow. This helps creators reduce production time and costs, better utilize existing content, and deliver personalized viewing experiences in real time to diverse audiences."
Oracle Media Fabric integrates Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge to help customers create, adapt, and deliver content. The platform also includes safeguards to help protect customers' intellectual property and reduce the risk of generated content infringing on others' intellectual property rights. Powered by Oracle Creative Studio and Oracle Video Edge, the Oracle Adaptive Media Platform connects creation with distribution, enabling targeted advertising, personalized programming, and shared viewing experiences.
- Oracle Creative Studio: Empowers professional media teams and a broad community of creators to transform ideas into storyboards, scenes, cinematic videos, visual effects, and virtual characters. As an AI-powered production suite, it integrates Oracle AI Media Models and leading third-party models through a flexible, model-agnostic platform, allowing users to select the optimal model for each creative task based on security, source, cost, and intellectual property protection requirements.
- Oracle AI Media Models: Accelerate content creation for media studios and entertainment companies while maintaining creative control. Developed by Oracle, these models focus on video generation, image generation, and image editing, enabling governed, large-scale media processing, intelligent curation and search, and advanced model customization on Oracle Cloud Infrastructure (OCI).
- Oracle Video Edge: Helps broadcasters and streaming service providers maintain high video quality and low latency during large-scale live events, ensuring rapid playback startup for viewers and smooth streaming even at peak audience volumes. This AI-enabled managed platform uses real-time network and playback data to coordinate capacity and direct viewers to optimal delivery locations across OCI, participating content delivery networks, and internet service provider networks.
- Oracle Adaptive Media Platform: Helps connect creation with distribution, enabling customers to develop targeted advertisements, personalized programming schedules, and shared viewing experiences. Brands can generate multiple variants of base advertisements within brand guidelines and approval rules, helping to reduce the time and cost required to produce multiple versions.
Oracle stated that Oracle Media Fabric, by helping broadcasters and streaming services understand audience reactions to programs and advertisements, can inform more engaging experiences, strengthen viewer relationships within customer applications, and create new content monetization opportunities. Oracle Media Fabric is planned for release within the next 12 months.
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