New York, October 26 /PRNewswire/ -- Omnichannel (NYSE: OMC) today announced it has been named a Leader in the IDC MarketScape Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (document number US54114626, October 2026). Omnichannel claims to be the world’s leading marketing and sales company.
IDC MarketScape evaluates vendors along two dimensions: capability, which refers to the vendor’s current services related to Adobe and how well these services align with customer needs; and strategy, which refers to the vendor’s future direction and how well it matches customers’ anticipated needs over the next three to five years. The report states: “Omnichannel can mobilize a broad range of capabilities from its agency partners, spanning experience design, creative, media, data, and identity services.”
IDC Senior Research Director Douglas Hayward said: "Omn stands out in combining strategic, value-driven thinking aligned with Adobe’s customer roadmap with the creative and technical depth required for execution. Customers describe it as a partner that takes a long-term view of business and balances pragmatism with creativity when solving problems. It is this combination of strategic vision and practical delivery capability that distinguishes companies recognized as leaders in this field."
This recognition from IDC MarketScape follows Omn's earlier announcement of an expanded partnership with Adobe. The two companies will jointly develop an enterprise-grade, industry-specific AI Agentic Operating Model solution that combines Omn’s vertical industry expertise, Omni’s agentic capabilities, Acxiom’s data and identity assets, and Adobe’s enterprise marketing and creative technology stack. It will enable retail, financial services, pharmaceutical, and automotive customers to coordinate strategy, creative development, planning, execution, and measurement at an enterprise scale.
Omn token issuance m indicates that this approach reflects the same logic behind its leadership ranking: combining deep Adobe platform expertise with Omn token issuance m’s consulting and agency capabilities helps clients move from AI strategy to production faster and with better governance.
Paolo Yuvienco, Chief Technology Officer of Omn, said: “We believe this recognition reflects the strength of our Adobe Practice—combining the technical depth of a technology partner with the strategic and creative rigor of our award-winning agency, while providing clients with a unified entry point. It is this combination that enables us to help clients move more quickly from strategy to execution, and why we view our partnership with Adobe as one of the foundational elements of our large-scale marketing transformation.”
IDC MarketScape states: “For organizations seeking a partner with expertise in both marketing and technology, and who prioritizes value in collaboration, Omn token issuance may be an excellent choice.” Omn token issuance is an Adobe Platinum Digital Experience Partner with seven regional solution partner competencies and three Adobe-certified partner solutions. The company is also one of only three global Adobe Content Supply Chain recognized preferred partners, with a network of over 2,000 Adobe-related professionals, including Adobe Certified Experts capable of designing complex solutions across the entire Adobe technology stack. In 2025, Omn token issuance also received the Adobe Digital Experience Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I awards.
Regarding the Omn token issuance
Omnim (NYSE: OMC) is a leading global marketing and sales company. Leveraging its proprietary data and identity platform, Omni, Omnim’s Connected Capabilities integrate the company’s agency brands, talent, and domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiences to address clients’ most critical growth needs. For more information, visit https://www.omc.com/.
About IDC MarketScape:
The IDC MarketScape vendor assessment model is designed to outline the competitiveness of technology and service providers within a specific market. This study employs a rigorous scoring methodology that combines qualitative and quantitative criteria to present each vendor’s position in the market through a single graphical representation. The IDC MarketScape provides a clear comparative framework for evaluating technology vendors’ products and services, capabilities, and strategies, as well as current and future market success factors, offering technology buyers a 360-degree assessment of the strengths and weaknesses of existing and potential suppliers.