According to Coinotag, Nexo has partnered with Tennis Australia as the Official Crypto Partner for the 2026 Australian Open and the broader Summer of Tennis series. The multi-year deal includes branding at major events such as the United Cup, Adelaide International, Brisbane International, and Hobart International. The partnership features on-court branding like the Nexo Coaches Pod and aims to connect with a global audience of two billion tennis fans, with higher-income individuals 29% more likely to follow the sport, according to SportQuake. Nexo’s agreement marks a significant step in crypto’s return to sports sponsorships following recent industry challenges.
Nexo Partners with Australian Open as Official Crypto Sponsor in 2026
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Summary
Nexo has joined the 2026 Australian Open as the Official Crypto Partner, aligning with global crypto policy shifts. The deal with Tennis Australia covers the Summer of Tennis, including the United Cup and other key events. Branding will appear on court, such as the Nexo Coaches Pod. SportQuake data shows higher-income viewers are 29% more likely to follow tennis. The move reflects renewed crypto news interest in sports sponsorships after recent industry setbacks.
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