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Nexo Becomes Official Crypto Partner of Australian Open in Multi-Year Deal

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Nexo has made a partnership announcement as the crypto news platform reports its multi-year deal with the Australian Open. The agreement grants the firm prominent branding rights, including the 'Nexo Coaches Pod,' a branded on-court coaching zone. The partnership aims to boost awareness and trust in cryptocurrency through a globally recognized sporting event. This move aligns with a trend of crypto brands linking with major sports events to expand their reach.
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