San Francisco, September 28, 2026 /PRNewswire/ -- Multiply today announced the launch of its Ad Spend Recovery Agent, an AI agent designed to help marketers identify and eliminate advertising waste that is difficult to detect through manual account management or traditional rule-based automation.
Multiply states that Google ad accounts typically lose 30% of their budget on irrelevant or intent-misaligned search traffic. Analysis of potential customer data reveals that Google Ads waste an average of $126,000 per year. This issue stems partly from the discrepancy between the keywords advertisers bid on and the actual search terms Google matches to those keywords. Each day, accounts may generate thousands of new search terms, each requiring evaluation to determine whether the searcher is genuinely looking for the advertiser’s products.
A single mismatch may only result in a loss of tens of dollars, but across your entire account, these losses can quickly add up.
The Multiply Google Ads Spend Recovery Agent analyzes actual search terms daily, understands the context of each campaign and ad group, and identifies traffic that doesn't align with the ad's intent. Marketers can then block irrelevant terms, reallocate budgets, improve quality scores, and address issues before they significantly impact sales leads.
Matt Jayson, Founder and CEO of Multiply, said: “The volume of decisions generated by Google Ads is too vast for any marketer to handle manually. A marketer might instantly recognize that a search term has nothing to do with their products, but making such judgments for thousands of new terms every day is impossible. The Spend Recovery Agent gives every marketer an agent that continuously performs this task—it learns how a specific account should operate, surfaces the most important decisions, and keeps marketers fully in control of all changes.”
Go beyond rule-based advertising automation
Traditional Google Ads automation heavily relies on predefined thresholds and performance metrics. For example, a rule might pause a keyword after it has spent a certain amount without generating a conversion. While this can automate actions, it cannot determine why the keyword is underperforming.
Multiply analyzes the meaning carried by the traffic itself.
The agent considers the content being sold in the ad group, the campaign’s goals and strategies, and what searchers appear to be looking for. This enables it to distinguish between “bad keywords” and “good keywords that attract poor traffic,” rather than applying a one-size-fits-all rule across the entire account.
This distinction is important because the appropriate actions differ. Poor-performing keywords may need to be paused, while a valuable keyword that attracts irrelevant searches may only require adding negative keywords.
Multiply also adjusts its analysis based on different campaign strategies. Traffic that may be considered irrelevant for tightly targeted non-brand campaigns could be appropriate for competitor campaigns or broader discovery campaigns.
Convert natural language instructions into executable automation
Multiply also provides marketers with a new way to manage Google Ads search terms.
Marketers can simply use natural language to tell Multiply what they want to achieve, without needing to configure a series of rules, filters, and thresholds. For example, a marketer can instruct the agent to review non-branded campaigns each business day, identify keywords with high spending on intent-deviant traffic, recommend which keywords to pause, and retain those still generating conversions.
Multiply will convert these instructions into schedulable automated workflows that marketers can review and edit. Any actions that may affect spending require manual approval before execution.
Discover waste beyond search terms
Multiply's Spend Recovery Agent also identifies a broader range of account inefficiencies that gradually hinder performance.
The agent monitors quality scores, keyword performance, budget allocation, and account behavior over time. It identifies underperforming keywords whose budgets can be reallocated to stronger campaigns, flags quality score declines that may be driving up cost-per-click, and detects performance patterns before they result in lost leads or a noticeable drop in sales pipeline.
By continuously identifying traffic that deviates from intent and other inefficiencies, the Spend Recovery Agent aims to improve the underlying performance of your account over time. Higher-quality traffic helps boost quality scores and reduce costs, while budgets previously spent on irrelevant searches can be reallocated to campaigns and keywords that deliver results.
From ad spend to sales pipeline
The Google Ads Spend Recovery Agent operates on real-time Google Ads and CRM data, enabling marketers to evaluate ad performance based on business outcomes rather than just advertising metrics.
At launch, the product includes:
- Live Campaigns Workspace: Integrate spending, conversions, impression share, quality score, and campaign progress into a single view using real-time Google Ads data.
- Actions Feed: Daily identification of wasteful search terms, allowing marketers to block them as negative keywords directly from the feed.
- Ask Dot: An AI analyst and operator that can answer questions about account performance and provide actionable recommendations, including adding negative keywords, pausing keywords, adjusting budgets and bids, and editing responsive search ad copy.
- Pipeline Attribution: Links campaign spending to pipeline value and cost per opportunity, helping marketers identify campaigns that generate clicks and conversions but fail to produce sufficient revenue.
Together, these features provide marketers with an AI system that continuously analyzes accounts, identifies waste, recommends improvements, and executes approved actions.
About Multiply
Multiply calls itself the first AI-native paid media agency, specializing in helping B2B companies be discovered by their ideal customers and turning ads into reliable sales pipeline engines. Early clients have reported significant gains. Companies using Multiply have seen up to a 700% increase in sales meeting bookings and pipeline generation from advertising.
The company combines proprietary AI with world-class paid media experts who work as an extension of client teams. Multiply directly integrates with sales calls and CRM data to understand what customers truly buy. Its AI agents then transform these insights into personalized ads, launching hundreds of structured experiments to identify top-performing campaigns before scaling and introducing more—ensuring continuous ad optimization. Currently, Multiply’s services cover Google Ads, LinkedIn Ads, and ChatGPT Ads, with additional platforms such as Meta, Reddit, and Bing coming soon.
For more information, visit www.gomultiply.com.
SOURCE Multiply