MrBeast's company files two financial service trademarks covering crypto trading

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Beast Holdings, LLC filed two trademarks for financial services—“MRBEAST FINANCIAL” and “BEAST FINANCIAL”—on October 13, 2025, covering crypto trading, DeFi, and mobile banking. The applications were published on August 11, 2026, and received approval notices on October 6, 2026, but remain in the “Intent to Use” stage. Beast Industries, a related entity, secured a $200 million investment from BitMine in January 2026 and plans to integrate DeFi into its financial services platform. Recent on-chain developments indicate rising interest in DeFi, though risks such as DeFi exploits remain a concern.

According to ME News, on October 20 (UTC+8), Beast Holdings, LLC filed trademark applications for “MRBEAST FINANCIAL” and “BEAST FINANCIAL” on October 13, 2025, covering services including mobile banking apps, cash advances and small loans, credit and debit card services, investment advice and management, as well as cryptocurrency trading, payment processing, and cryptocurrency exchange via decentralized platforms. Both trademarks were published in the Official Gazette on August 11, 2026, and received notices of allowance on October 6; both are currently in the “intent-to-use” stage and have not yet been officially registered.
In January, Beast Industries received an approximate $200 million investment from BitMine, with Tom Lee expressing interest in exploring the integration of DeFi with MrBeast’s young user base. Previously, Jeff Housenbold, CEO of Beast Industries, stated that the company plans to incorporate decentralized finance elements into its upcoming financial services platform. (Source: ODAILY)

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