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Magic Eden Shifts Focus to Gamified Crypto Entertainment Platform

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Magic Eden is pivoting to a gamified crypto entertainment platform, moving beyond NFT trading. The token launch of its Packs feature in October 2025 brought in $15 million in the first week. Token trading revenue made up over 30% of total income during the shift. The platform is also rolling out a buyback plan, using 30% of market revenue for repurchases—15% for ME tokens and 15% for NFTs.
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