As reported by AiCoin, Magic Eden is undergoing a strategic transformation, shifting its business focus from NFT trading to a broader gamified crypto entertainment platform. The platform aims to explore new opportunities amid a low-valuation NFT market and increasing regulatory challenges. The launch of the Packs feature in October 2025 generated approximately $15 million in revenue in its first week, indicating strong market demand. Token trading revenue accounted for over 30% of total income during the transition period, reflecting user support for the new business model. The platform is also implementing a buyback plan, allocating 30% of market revenue for repurchases, with 15% for ME tokens and 15% for NFT collections.
Magic Eden Shifts Focus to Gamified Crypto Entertainment Platform
AiCoinShare
Summary
Magic Eden is pivoting to a gamified crypto entertainment platform, moving beyond NFT trading. The token launch of its Packs feature in October 2025 brought in $15 million in the first week. Token trading revenue made up over 30% of total income during the shift. The platform is also rolling out a buyback plan, using 30% of market revenue for repurchases—15% for ME tokens and 15% for NFTs.
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