Live streaming e-commerce platform Whatnot completes $545M G-round financing, valuation reaches $20B

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Live commerce platform Whatnot has raised $545 million in its G-round funding, valuing the company at $20 billion. The round was led by ICONIQ, Lightspeed, and Avra, with new investors including Kleiner Perkins and Wellington Management joining. Andreessen Horowitz, DST Global, and CapitalG also participated. Since 2019, Whatnot has raised $1.5 billion and expanded into categories such as designer handbags and fresh groceries, processing over one billion orders globally. The funding arrives amid increasing interest in new token listings and evolving global cryptocurrency regulations.

According to Fortune, the live shopping platform Whatnot has raised $5.45 billion in its Series G funding round, nearly doubling its valuation from $11.5 billion in October 2025 to $20 billion. The round was led by ICONIQ, Lightspeed, and Avra, with new investors including Kleiner Perkins and Wellington Management, while existing shareholders such as Andreessen Horowitz, DST Global, and CapitalG continued to participate. Since its founding in 2019, Whatnot has raised approximately $1.5 billion in total funding, expanded its offerings from collectibles to hundreds of categories including designer handbags and fresh groceries, and now serves multiple international markets with over one billion orders processed.

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