Live streaming e-commerce platform Whatnot completes $545 million Series G financing, valuation reaches $20 billion

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Live shopping platform Whatnot has raised $545 million in its G-round funding, valuing the company at $20 billion. The round was led by ICONIQ, Lightspeed, and Avra, with new investors including Kleiner Perkins and Wellington Management. Andreessen Horowitz, DST Global, and CapitalG also participated. Since 2019, Whatnot has raised $1.5 billion, expanding into categories such as designer handbags and fresh groceries, and processing over one billion orders globally. The funding comes amid ongoing shifts in global cryptocurrency regulations and speculation surrounding new token listings.

Huo Xing Cai Jing reports that the live streaming e-commerce platform Whatnot has completed a $5.45 billion Series G funding round, with its valuation nearly doubling from $11.5 billion in October 2025 to $20 billion. The round was led by ICONIQ, Lightspeed, and Avra, with new investors including Kleiner Perkins and Wellington Management, while existing shareholders such as Andreessen Horowitz, DST Global, and CapitalG continued to participate. Since its founding in 2019, Whatnot has raised approximately $1.5 billion in total funding, expanded its business from collectibles to hundreds of categories including designer handbags and fresh food, and now operates in multiple markets, with over one billion orders processed.

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