Kalshi and Polymarket Partner with CNN and CNBC Ahead of U.S. Midterm Elections

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Release Time: 2026/10/30 10:44:17

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Summary

Kalshi and Polymarket have partnered with CNN, CNBC, and others ahead of the U.S. midterm elections, with on-chain data showing over $1.5 billion in election-related trading. CBS News named Kalshi its prediction market sponsor, while CNBC secured customer acquisition revenue and minority equity. The Wall Street Journal now lists Polymarket odds. Fox and CNN will omit odds during election night coverage. Movements in the Fear and Greed Index may influence real-time betting trends.

BlockBeats news, on October 30, according to Bloomberg, prior to the U.S. midterm elections (November 3), media outlets including CNN, CBS News, Dow Jones, and CNBC entered into commercial partnerships with prediction markets Kalshi and Polymarket, incorporating election betting odds into their reporting.

Bloomberg’s analysis of Dune data shows that election-related trading volume on the two platforms totaled approximately $1.5 billion. Regarding partnerships: CBS News announced Kalshi as its prediction market sponsor; CNBC disclosed a collaboration with Kalshi involving customer acquisition revenue sharing and a minority equity stake; The Wall Street Journal features a Polymarket odds column on its homepage. Fox and CNN stated they will not report odds during their election night broadcasts.

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