Joe Rogan's $250M Podcast Empire: How Long-form Chat Redefines Media Influence

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Joe Rogan’s podcast has become a $250 million media force, with episodes drawing up to 50 million views. His long-form chats with high-profile guests, including Elon Musk and Donald Trump, tap into the crypto social media buzz, offering unfiltered content that resonates with audiences skeptical of traditional media. The 2024 Trump interview, a three-hour deep dive, became a major talking point in the U.S. election cycle. As the crypto hype cycle gains momentum, Rogan’s mix of comedy, UFC commentary, and open dialogue keeps younger, male listeners engaged. Chinese influencers like Luo Yonghao are trying to mirror his success, but face hurdles in content control and making money.
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