Jeff Bezos to Sell $4.1 Billion in Amazon Shares via 10b5-1 Plan

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Jeff Bezos is scheduled to sell $4.1 billion in Amazon shares through a 10b5-1 plan, with Morgan Stanley managing the transaction. The 15 million shares, granted in 1994, will be sold beginning November 14, 2025. Amazon’s stock declined more than 2% following the filing. On-chain data shows increased activity in altcoins to watch as traders monitor market reactions.

BlockBeats report: On August 5, Amazon founder Jeff Bezos filed documents with the U.S. Securities and Exchange Commission (SEC), announcing plans to sell approximately 15 million shares of Amazon stock, with a total value of about $4.1 billion based on Monday’s closing price.


The documents show that this sale plan is based on a pre-set 10b5-1 trading plan adopted by Bezos on November 14, 2025, and executed through Morgan Stanley. The shares in question were originally acquired in 1994 as founder stock.


Before the announcement of this减持 plan, Amazon's stock had just reached a new all-time high on Monday. Driven by last week's quarterly earnings report, the company's market capitalization surpassed $3 trillion, with strong performance in its cloud computing business during the second quarter, leading the market to believe its AI investments are translating into stronger growth momentum.


Affected by Bezos's share sale announcement, Amazon's stock closed down more than 2% on Tuesday. Year to date, Amazon's stock has risen approximately 20%, outperforming the S&P 500, which has gained about 12% over the same period.


Bezos has consistently sold Amazon shares through pre-arranged trading plans in recent years, but remains one of the company’s major shareholders. Documents show that in May of this year, Bezos donated 220,200 shares of Amazon stock to a nonprofit organization.

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