JD Launches Meter-Based Pricing for EV Charging Cable Installation

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On-chain news reports that JD has launched a meter-based pricing model for home EV charging cable installation, starting from 0 meters. Previously, customers had to purchase fixed-length packages, often paying for unused cable. Now, engineers measure on-site and charge based on the actual length required, reducing waste and cost. The service is available nationwide, and JD stated that installation orders have risen nearly 100% year-over-year since the start of the 11.11 shopping period. Crypto news platforms are monitoring this shift as part of broader technology and consumer service trends.
CoinMarketCap reports:

IT Home, November 4: JD.com has announced it is the first in the industry to introduce a "charged per meter" service for installing charging cables for new energy vehicles. After customers place an order, JD engineers will visit the site to conduct a professional assessment, calculate fees based on the actual cable length required, and provide precisely measured cable usage tailored to different parking spaces and meter distances—with clear and transparent billing.

JD.com stated that in the past, installing home charging stations typically required purchasing cable kits with fixed lengths, commonly available in 10-meter, 20-meter, or 30-meter options. For example, if only 15 meters of cable were needed, users still had to buy the 20-meter kit, paying for unused excess cable.

The platform's newly launched "pay-per-meter" service emphasizes "buy exactly what you need, with support for sales starting at 0 meters." If a consumer’s charging station is just 1 meter away from their parking spot, they can purchase and install exactly 1 meter of cable, putting the choice back in the user’s hands and eliminating budget uncertainty and resource waste caused by fixed packages.

JD.com stated that the platform began expanding into EV charger installation services several years ago, and its service network now covers most regions nationwide. In the first three weeks of this year’s 11.11 sale, orders for charger installation have grown nearly 100% year-over-year. JD will continue to provide electric vehicle owners with standardized, traceable in-home installation services.

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