Bali, Indonesia, November 2 /PRNewswire/ — Infinix officially launched its first global flagship concept store on October 31 in Bali, Indonesia. As the first of its kind within the parent company Transsion Holdings’ brand portfolio, this opening marks a significant milestone in Infinix’s brand evolution. Building on its foundation of technological innovation, Infinix is exploring new ways to integrate technology into daily life through design, lifestyle, and creative experiences, with a focus on creating more joy, surprise, and meaningful connections for consumers worldwide.
Rooted in Infinix’s “Joy Tech” philosophy, this flagship store in Bali blends technology, lifestyle, and creativity into a new shopping experience. The store features Infinix’s smartphones and connected devices, alongside futuristic design, coffee, and creative collaborations—reflecting the brand’s belief that technology should go beyond specs and performance to bring joy, spark curiosity, and create meaningful value in everyday life.
These elements together offer an innovative shopping experience for the smartphone and consumer electronics industries, blending technology, lifestyle, and creativity to transform traditional retail spaces into destinations for discovery, engagement, and shared experiences.
In-store experience: Where technology meets lifestyle
The experience begins even before entering the store. With its futuristic design, reflective metallic surfaces, and digital imagery, the Bali flagship store makes a powerful first impression. At the center of the space stands a striking robotic arm installation that transforms technological imagination into bold visual expression.
This differentiated environment is designed to showcase Infinix’s “1+2+X” retail concept: an integrated tech experience, two signature elements, and evolving creative campaigns and collaborations.
The store prominently displays Infinix’s smartphone lineup, including the NOTE 60 series, HOT 70 series, and GT 50 Pro. The experience also highlights Infinix’s AIoT ecosystem, featuring recent standout products such as the ZCLIP 2 Pro clip-on earbuds, SPACE Max wireless earbuds, and XEnergy portable power station, giving visitors the opportunity to explore the brand’s innovations firsthand.
As a complement to the tech experience, the store features two lifestyle differentiators: n_x, Infinix’s locally developed coffee brand, and an iconic robotic arm installation. At n_x, simply enjoying a cup of coffee becomes an invitation to relax, recharge, and savor a moment of calm amid a busy day. Whether catching up with friends or enjoying some quiet time alone, a daily cup of coffee brings a touch of unexpected joy. Together, these elements add a more relaxed and imaginative dimension to the space.
“X” further expands its possibilities through gaming, music, sports, creative collaborations, interactive content, and community-driven initiatives. Over time, as new ideas and partnerships are introduced, Infinix aims to create a space that continuously delivers surprises and inspiration, offering people fresh experiences and new ways to connect with the brand.
Keep the experience fresh through co-creation
In addition to its unique retail concept, the Bali flagship store aims to accelerate connections between creators, consumers, and the brand. Infinix is not just about showcasing well-known names or one-off collaborations; it seeks to partner with artists, musicians, and other creative talents to develop original content and experiences. The public can also participate by sharing their experiences, creating content, and providing feedback, transforming from passive observers into active participants.
This store will continue to evolve after opening, with plans to introduce new collaborations, creative displays, and lifestyle-related activities over time. This ongoing renewal aims to give customers fresh reasons to return while making the space a source of new ideas, stories, and connections between Infinix and its community.
From flagship store to a living brand destination
Infinix’s long-term vision is for its flagship store in Bali to develop a distinct identity as a destination people return to for its unique experiences and sense of community—not just to purchase products. Its appeal stems not only from the space itself but also from the ongoing content created there.
The opening of the Bali store also marks the beginning of a broader retail expansion. Infinix plans to open five additional flagship stores in Indonesia this year, while exploring similar concept retail experiences in other markets. Future stores will not simply replicate the Bali model but will be adapted to local cultures, consumer preferences, and lifestyles, allowing "Joy Tech" to take on different forms across diverse communities.
For Infinix, the flagship concept store in Bali represents a new direction in brand building: while maintaining product innovation as the core, it offers people deeper reasons to connect with the brand beyond mere purchase. By extending “Joy Tech” into design, everyday experiences, and creative collaborations, Infinix is taking a concrete step toward a more distinctive, lifestyle-oriented, and premium brand identity.
About Infinix
Infinix, founded in 2013, is an innovation-driven brand committed to delivering cutting-edge technology, bold design, and exceptional performance. The brand provides intelligent and enjoyable mobile experiences designed to enhance everyday life. In addition to smartphones, Infinix has expanded its product lineup to include TWS wireless earbuds, smartwatches, laptops, tablets, and smart TVs, creating a comprehensive ecosystem of smart devices. Today, Infinix products are available in more than 80 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.