According to ME News, on September 8 (UTC+8), English Premier League club Chelsea will feature “USDC” on their players’ jerseys during the 2026–27 season. However, since Circle is not a registered stablecoin issuer in Hong Kong, fans and retailers have expressed concerns that wearing or selling such jerseys may violate laws and constitute illegal promotion. In response, the Hong Kong Monetary Authority stated it would not comment on individual cases, but noted that regulations prohibit the “active promotion” or advertising of unauthorized stablecoin activities in Hong Kong. Whether a specific action constitutes active public promotion depends on the circumstances, including the language used in the promotion, whether the target audience includes Hong Kong residents, whether a Hong Kong domain is used, and whether there is a detailed promotional plan for the activity. Publishers and livestreamers who merely repost content created by others may qualify for a special exemption if they meet the conditions specified in the relevant provisions and considering the relevant facts and circumstances. Previously, Circle, the issuer of USDC, announced it has become Chelsea Football Club’s new primary jersey sponsor, though the financial terms were not disclosed. (Source: ODAILY)
Hong Kong's HKMA Comments on USDC-Branded Chelsea Jerseys
KuCoinFlashShare
Summary
On-chain news from Hong Kong reveals that the HKMA will not comment on individual cases but reiterated that promoting unauthorized stablecoins is illegal. The warning follows reports that Chelsea will brand its 2026–27 jerseys with 'USDC,' raising concerns among fans and retailers. The authority stated whether an act constitutes 'active promotion' depends on language, audience, and marketing plans. Content creators sharing user-generated material may qualify for exemptions under specific conditions. Crypto news outlets such as MetaEra are closely monitoring the regulatory stance.
Source:Show original
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of KuCoin. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information.
Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. For more information, please refer to our Terms of Use and Risk Disclosure.