According to ME News, on August 27 (UTC+8), Google confirmed it is gradually rolling out the "goto" redirect parameter in search result links, causing users to first be routed through an intermediary URL containing the google.com/goto parameter before reaching the target webpage. This mechanism increases the difficulty for automated tools to bulk parse and scrape search results by using server-side redirection, aiming to counter scraping activities by third-party tools and AI companies. Data from the SEO monitoring platform Nozzle shows that this change has reached nearly 100% coverage across multiple residential IP service environments. (Source: ChainCatcher)
Google Adds 'goto' Redirect Parameter to Counter AI Crawlers
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Summary
AI and crypto news broke on August 27 when Google confirmed a new 'goto' redirect parameter in search links. Clicks now route through 'google.com/goto' before reaching the final page. This server-side change aims to block AI crawlers and third-party tools from scraping search results. On-chain news platforms like Nozzle report near 100% rollout in residential IP environments.
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